This week in my public relations and new media class at Loyola University Chicago, we learned about Yahoo Pipes (Pipes), which, according to its website, is “a powerful composition tool to aggregate, manipulate, and mashup content from around the web”.
This free tool can be used to “combine many feeds into one, then sort, filter and translate it, geocode your favorite feeds and browse the items on an interactive map, power widgets [and/or] badges on your web site or grab the output of any Pipes as RSS, JSON, KML, and other formats”.
As a student, I can use Pipes to research, organize and analyze information for papers and projects. Instead of spending countless hours searching online for information I need, Pipes finds the information for me and organizes it as well. Depending on the parameters I establish when creating my pipe, Pipes can gather content, filter out the items I do not want and sort the items by date. Pretty impressive and efficient. Right? I thought so.
For pr practitioners, Pipes is a great way to keep an eye on your competition and as well as your own efforts. You can track the effectiveness of a new campaign or monitor the success of an existing one. You can see your presence on a local, regional, national or international level or prepare for a new initiative.
If you’re not ready to “get your hands dirty” creating a pipe, as my professor Dr. David Kamerer would say, or are having difficulty creating a pipe, you can always search or browse pipes that other people have created and use and/or edit these pipes depending on your needs. You can also participate in discussion boards or view documents online that offer helpful suggestions in getting the most out of this great tool.
For more information about Yahoo Pipes, I suggest watching the tutorial below or visiting Yahoo Pipes online.
Until next time,
dp
Stayed tuned for more reports on my student adventures in public relations and new media.
This free tool can be used to “combine many feeds into one, then sort, filter and translate it, geocode your favorite feeds and browse the items on an interactive map, power widgets [and/or] badges on your web site or grab the output of any Pipes as RSS, JSON, KML, and other formats”.
As a student, I can use Pipes to research, organize and analyze information for papers and projects. Instead of spending countless hours searching online for information I need, Pipes finds the information for me and organizes it as well. Depending on the parameters I establish when creating my pipe, Pipes can gather content, filter out the items I do not want and sort the items by date. Pretty impressive and efficient. Right? I thought so.
For pr practitioners, Pipes is a great way to keep an eye on your competition and as well as your own efforts. You can track the effectiveness of a new campaign or monitor the success of an existing one. You can see your presence on a local, regional, national or international level or prepare for a new initiative.
If you’re not ready to “get your hands dirty” creating a pipe, as my professor Dr. David Kamerer would say, or are having difficulty creating a pipe, you can always search or browse pipes that other people have created and use and/or edit these pipes depending on your needs. You can also participate in discussion boards or view documents online that offer helpful suggestions in getting the most out of this great tool.
For more information about Yahoo Pipes, I suggest watching the tutorial below or visiting Yahoo Pipes online.
Until next time,
dp
Stayed tuned for more reports on my student adventures in public relations and new media.
Learn How to Build a Pipe in Just a Few Minutes @ Yahoo! Video
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